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Video · Creative Direction · Edit
Puma Rhuigi
A fashion-forward video piece built around movement, rhythm, and branded visual energy. The goal was to make the work feel like a campaign moment rather than a simple edit.
Overview
Puma Rhuigi
A fashion-forward video piece built around movement, rhythm, and branded visual energy. The goal was to make the work feel like a campaign moment rather than a simple edit.
The Challenge
Create a polished, energetic piece that feels aligned with a fashion brand collaboration.
The Approach
Used motion, pacing, and visual rhythm to give the project a campaign-style structure.
The Role
Creative direction, editing, visual storytelling, and presentation.